Business Strategy

Training Session
The trainer
Robin Zaragoza
Robin Zaragoza

Robin is an experienced strategy consultant. Former PwC/Strategy & and Accenture, he has held leadership positions in multinational companies, as well as created and grown several businesses, in the UK and overseas. His expertise spans from business strategy to Mergers and Acquisitions and business internationalization.

Next dates:
1:     04 Aug, 2022 10:00 am BST
2:     08 Aug, 2022 10:00 am BST
Venue:     Online
Medium:     online

Course objectives:

  Understanding the business strategy

  Understanding and being comfortable using key business strategy tools

  Developing a growth strategy for a SME

  Understanding how competitive strategy can be utilised by SME to improve their

  positioning and drive profit

Course content:

The aim of this course is to provide tools and techniques, aimed at SMEs, to drive their growth through business strategy. We will cover the development of a strategic plan for the business, the strategist toolkits including tips on how to use SWOT and Porter’s forces tools in an SME context and we will approach competitive strategy to understand how to drive a competitive advantage out of a good understanding and analysis of a company’s environment.

The course will include case studies and exercises to provide the delegates with real life examples in line with SMEs issues and priorities.

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