High user acquisition, retention rates, brand awareness, ROI
After understanding the overall picture of how it should operate with preference on figures for revenues and margins, drawn up by different analysis reports from a management, operational, client, and consumer perspective, we then began strategizing the plan and structuring the methodologies required according to the company’s needs, standards, and commercial nature in a largely digital atmosphere, which required heavy reliance on social media, online search engines, sponsored ads, TV commercials, press releases, seminars, forums, and placements on publications as introduced by the best virtual industry practices for maximum reach and visibility.
For ensuring reputation and value-proposition awareness, work involved organizing various plans for different consumer segments and demographics under different strategies of approach taking into consideration change in behaviour and varying interests. To launch the strategies, it was also necessary to align these initiatives under different workstreams carried out by the design, marketing and communication execution and support team on ground under one overarching objective that is managed by the framework’s management to ensure quick turnaround and retention of these audiences that are mostly attracted digitally, and those that are physically approached and communicated with.
The implementation involved social media activity and posts, infomercials, email communications, professional outreach, press releases, sponsorship of events, conferences and seminars, data driven sales performance, and placement on publications and sporting events. The team involved were managing the entire public presence of this company to ensure all areas are covered efficiently with maximum awareness, which led to high results and turnaround exceeding expectations in a short amount of time as signified through the evaluation and requests for continued work, which construed a whitepaper on the company, its competitive advantages, and delivery using insights and intelligence.